I help solution providers navigate the municipal market—earn trust, build partnerships, and grow faster with a practical go-to-market plan.
Best for: CEOs • Sales leaders • BD • Partnerships • Municipal market teams
Typical engagements: Market strategy • Partnerships • City outreach & introductions • Decision-maker messaging • Conference strategy + follow-up
Sales Team Training: How to Approach Cities
90-minute to half-day workshop + practical playbook
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City decision dynamics (council-manager, strong mayor, authorities, utilities)
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Who influences what (manager, finance, department heads, council)
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The “trust path”: credibility before contract
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Messaging that resonates with public-sector audiences
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Objections + landmines (procurement, politics, risk, timing)
Executive Advisory: Municipal Market Strategy
30/60/90-day plan + messaging + partner strategy
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Market positioning and differentiation for local government buyers
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Partner strategy (leagues, associations, cooperatives)
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Pricing/packaging guidance for public-sector adoption
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Conference strategy: booth + sessions + follow-up systems
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90-day plan to build pipeline and momentum
High-Level Network Connections
A prioritized target list, warm introductions where appropriate, and a conference/meeting outreach plan with follow-up templates
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Warm introductions to the right city leaders and connectors
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Conference/meeting leverage (who to meet and how to approach)
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Credibility-building opportunities (panels, podcasts, endorsements)
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Relationship mapping: “who knows who” in the ecosystem